Car Insurance Companies Take Innovative Measures to Emphasize Seat Belts

May 23, 2017 · Posted in General Articles on Car Insurance 

Car insurance companies know that whenever a driver wears a seat belt, that driver faces less risk from dying, as the result of a car accident. Research has shown that the combined use of seat belts and air bags increases a car rider’s chance of survival, following the worst front end crash.

Still, a number of adults drive around without the added safety of seat belts. They simply refuse to “buckle up.” That fact explains the thinking behind a promotional campaign, a campaign conducted by one car insurer.

The most important details about that promotional campaign have appeared in a magazine published by one insurance company-Geico. Their Fall/Winter 2009 issue invites young people to win an added bit of cash. That cash goes to the winners of a planned contest.

The contest that has become the focus of a magazine article is an ongoing poster and video contest. One challenge faces any person who enters that contest. He or she needs to create either a poster or video presentation that points out the safety features of a seat belt.

One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim’s face appears next to his winning poster.

What figure or statement appears on that winning poster? That poster has caricatures of a family riding in a car. Above their red car are the words “Buckle Up.” Below their car is the warning “Be Safe.” A pair of arms seems to be holding the car in a safe embrace.

Another picture in the same publication offers a glimpse at one of the top computer generated posters. However, not a single picture reveals just what the judges hope to see in a video presentation. After all, the year 2009 is the first year for inclusion of that category.

Despite the “mystery” surrounding the expectations for the entered videos, car insurance agents can assume that each contestant is sure to acquire a marked awareness of seat belt safety.

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